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	Strategická analýza vybrané společnosti Vajnerová, Monika ; Špička, Jindřich (advisor) ; Krause, Josef (referee) The aim of this bachelor thesis is to analyse the strategy of the Czech grocery retailer BILLA Ltd. and to formulate strategic suggestions based on the outputs of the strategic analysis. The thesis is divided into theoretical and practical part. The theoretical part includes common strategic models and methodology which are used for strategic analysis. The practical part includes, firstly, the PESTLE analysis, which focuses on main impacts of the political, economic, social, technological, legislative and environmental factors. This analysis if followed by in-depth analysis of the grocery retailing market sector, the existing competition and assessment of the current market situation. Further analysis aims at evaluation of the companys inner sources, more specifically its financial health, marketing strategy and private label product portfolio. In the conclusion, the outputs of all detail analysis are summarized in the final SWOT analysis and final recommendations are suggested. Detailed record
	Impact of partial alcohol prohibition in the Czech Republic on the retail market with alcoholic beverages Bóbiková, Jana ; Běláčková, Vendula (advisor) ; Vacek, Jaroslav (referee) September 2012 had become known as a synonym for the methanol scandal in the Czech Republic during which over a hundred of individuals were hospitalized and several dozens of the patients died. This all occurred due to the ingestion of the adulterated alcohol. Whereas partial and time-limited prohibition which restricted the sales of alcoholic beverages with the alcohol content of 20 per cent and higher, was enforced in the Czech Republic from 14th to 27th September 2012. Due to further emerging poisonings in recent years is the topic of the methanol poisonings still relevant. The aim of the diploma paper is to depict the harm reduction strategies targeted on reducing the risks of the methanol poisonings used by the vulnerable target group of the alcoholic beverages consumers. Further are being outlined the risk behavior patterns and strategies in the targeted group of participants. According to the above mentioned aims is relevant to investigate the process of compliance of the emergency measures focused on the end market with the alcohol. Data gathered in the interviews with the retailers will help to obtain the general overview of the situation and supply the information about the possible plunges of the prohibition implementation and the strategies of the demand reduction implementation. The... Detailed record
	Consumers' attitudes to various forms of retail sale ZELENKA, Ondřej The opening part of this work is focused on the literary research, especially, it defines forms of retail sales and their specifics, consumer behaviour, attitudes to consumer behaviour. also describes development of retailing in area of the Czech republic. The trends of retailing are enclosed in the literary research. The second part of this work includes results of the research of consumers' attitudes toward various forms of retail sales. The main goal of this thesis is to explore the development of shopping behaviour in the context of the development of retail sales. The recommendations for traders are designed at the end of this thesis. Detailed record

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